Guwahati, Oct 4 : Arunachal Pradesh is rolling out the red carpet for reigning Miss Universe Olivia Frances Culpo to promote its untapped tourism potential.
Culpo, an American beauty pageant title holder who won the Miss USA 2012 and Miss Universe 2012 pageant, will reach Itanagar tomorrow to participate in the curtain-raiser to the three-day International Tourism Mart (ITM) from October 18 at Tawang and the four-day Tawang Festival from October 20.
“The reigning Miss Universe completely fits the bill. Since she was visiting India, we requested her to visit our beautiful state and promote its tourism potential. We want people to know that there is a beautiful place called Arunachal Pradesh in the world. We are aggressively promoting our state as a tourist destination,” the state’s tourism secretary Sonam Chombay said.
Sources indicated that Culpo, dressed in traditional Arunachali attire, will read out a message to the people of Arunachal Pradesh and outside about the state’s tourism potential at the Indira Gandhi Park in Itanagar. She will also participate in a fashion show displaying rich Arunachali textiles.
The Nabam Tuki-led government’s decision to invite Culpo, the sources said, has been dictated by the necessity to make “just the right kind and right amount of buzz” ahead of the ITM and Tawang festival.
Last year, nearly 2.5 lakh domestic and 5,000 foreign tourists visited Arunachal Pradesh. Besides hydel power, the underdeveloped state is banking on tourism for deliverance. The ITM is an initiative of the Union ministry of tourism to attract domestic and international tourists to the Northeast and West Bengal by bringing travel writers, hoteliers, tour operators and tourism officials and foreign delegates under one roof.
The Tawang ITM has received a response as encouraging as the first one held in Guwahati in January. “We are expecting around 150 delegates from 26 countries,” Chombay said.
Culpo will also visit Guwahati on October 5 to participate in a Save the Girl Child campaign, of which NF Railway Women’s Welfare Organisation is a part.