19 April 2011

The Most Powerful Indians in 2011

Kapadia_115462a

SH KAPADIA, 63

Chief justice of India

Why

He is number one on the list because as CJI he represents the Supreme Court’s power. At a time when so much of politics is being determined by judicial pronouncements — and even observations — related to headline-grabbing court cases, the number one judge and the court he runs have become the country’s most influential arbiter. His and his court’s decisions can determine how government and politics are affected by the 2G scandal, or whether the CVC, PJ Thomas, will go and take a big chunk of UPA credibility with him. The SC will also take significant decisions on the privacy vs public interest debate and perhaps on industrial projects vs environment laws too. The apex court has never been as hugely crucial in determining policy and politics as in recent times. Therefore, a CJI has never been as powerful as he is now.

Power Punch

He took less than a minute to decide, after hearing lengthy arguments, that the Allahabad High Court’s verdict on the Ayodhya title suit must be pronounced; threats of violence could not be an excuse.

What Next

Court business-wise, his word on the CVC will be the first of many big judicial calls this year. Administration-wise, he is keen to provide decent infrastructure to the lowest courts.

By the way

He once refused an invitation to open a judicial conference abroad because the event fell on a working day.

Sonia

Sonia Gandhi, 64

Congress President

Why

She goes up one place in the list despite the Congress-led government’s many troubles because with the PM looking less than effective, the party leader’s job has become even more crucial, not the least in terms of keeping critics of the PM at bay. She prevailed upon the DMK to remove A Raja. The National Advisory Council (NAC), under her leadership, remains an important pressure group.

Power Punch

She took tough calls on sacking Congress notables embroiled in controversies, Shashi Tharoor and Ashok Chavan being the prime examples, and challenged the BJP to take similar action against its leaders accused of corruption.

What Next

Nothing less than the immediate future of the Congress. Elected, inevitably, as Congress president again, and the term extended from three to five years, she will lead the party beyond the 2014 elections.

By the way

She often uses SMS to keep in touch with senior party leaders and ministers.

Manmohan-Singh_57

Manmohan Singh, 78

Prime Minister

Why

The PM drops down one place after convincingly winning a second term because the government has looked indecisive and riddled with internal fights. The economy has held up, but most of what he wanted to do continues to be in the pending tray. The NAC frequently questions the government and there appear to be question marks over his authority in the Cabinet. He’s held his nerve, given the circumstances, but insiders feel the pressure might tell. Still, he remains the Congress’s best bet as the government’s face to the country and the world.

Power Punch

His foreign policy credentials keep growing — in a span of three months last year, leaders of all the P-5 countries visited India. That’s a first for an Indian PM.

What Next

Crisis management, definitely, one part of which will be an effective Cabinet reshuffle. Also, economic policy is in drift and needs the attention of the “original economic reformer”.

By the way

There’s a special bed for him aboard Air India One but he never uses it. Insists on half-an-hour on the treadmill, no matter where he is.

Sushma Swaraj

Sushma Swaraj, 59

Leader of Opposition, Lok Sabha

Why

She’s number four on the list and up 14 places from last year because, as the BJP has become a vocal and determined critic of the UPA government, she has become its most prominent and influential voice. The BJP is being seen as led by a politician who has a political base and a strong parliamentary presence. She has been able to work with all Opposition parties, and has put the government more frequently on the defensive than her predecessor did. She also has the job of increasing the party’s influence in key southern states.

Power Punch

She fiercely opposed UPA’s CVC nominee, PJ Thomas, and is seen now as having taken an astute stand.

What Next

Her immediate challenge is the BJP’s strategy in the Budget session. Another session lost will not go down well, but she needs to bring the BJP back in the House in a way that doesn’t look like a climbdown.

By the way

A Krishna devotee, her take on life and politics is that whatever happens is Krishna kripa and Krishna ichchha.


rahul-gandhi

Rahul Gandhi, 40

Congress General Secretary

Why

He falls from number one to five, not just because of the Bihar verdict. Some of his “new” ideas, for example, democratising the Youth Congress, have been at least partly subverted by old-style Congress politics. Also, his stand on many critical issues remains unclear and he has been notably absent from the political fray as the Congress faced serial troubles recently.

Power Punch

At the height of the Kashmir agitation, when Omar Abdullah’s abilities were being questioned, his statement in Kolkata that the J&K CM needed time ended speculation about the Congress’s stand on Abdullah.

What Next

He has plenty to do, given the gap now between promise and performance, but most crucially he needs to spend 2011 preparing for the UP elections in 2012.

By the way

Watch him at interactions; whenever he rolls up his kurta sleeves, he’s about to make an emphatic point.

nitish-kumar_18

Nitish Kumar, 59

Bihar Chief Minister

Why

Bihar’s big yes to him for a second term and what that has done for his stature in national politics are reasons why he climbs 23 places in the list. He’s now credited with having demonstrated that Rahul Gandhi can be electorally out-manoeuvered, that Bihar can vote for good governance and, to the BJP, that moderation is the key to poll success. He’s made the best case for cash transfer as an effective welfare scheme.

Power Punch

He broke ranks with the so-called social justice leaders like Lalu and Mulayam Yadav and also with his party colleague, Sharad Yadav, and instructed his MPs in the Rajya Sabha to vote for the Women’s Bill.

What Next

Meeting Bihar’s big expectations from him, especially in generating industrial employment. A proposed power plant is already embroiled in a land acquisition controversy.

By the way

Loves south Indian food, especially dosas.

Mamata_Banerjee

Mamata Banerjee, 56

Railways Minister

Why

She was in the top 10 last year and is up one place this year because she is expected to deliver the biggest blow the Left has suffered in 30-plus years. The favourite to win Bengal elections this year, she has made clear that she will not only bargain hard with her ally, the Congress, but also oppose it when local politics dictates such a strategy: for example, her public opposition to the fuel price hike. The Congress is careful in dealing with her, including when it comes to her lack of attention to her ministerial remit.

Power Punch

She has maintained a deliberately ambiguous strategy vis-a-vis Naxalites, despite the Centre’s actions against them, and in spite of and because it makes the CPM furious.

What Next

Winning Bengal and running it well; she will be really tested on the second bit.

By the way

She doodles during parliamentary debates, drawing caricatures of fellow MPs.


chidu

P Chidambaram, 65

Union Home Minister

Why

As he went about putting the country’s security apparatus in order in the wake of the Mumbai terror strikes, the Home Minister was the final authority on internal security. In the last year, that authority seems to have weakened a bit. Some of his favourite projects, like establishment of NATGRID and a counter-terrorism centre, have faced resistance from his Cabinet colleagues. His Naxal policy has come under attack from within the Congress. Those are the reasons for his sliding down the list.

Power Punch

As J&K slipped into a spiral of violence last year, he admonished CM Omar Abdullah for failing to take control. He kept up pressure on Pakistan for providing access to 26/11 terror suspects.

What Next

How he deals with Naxalite groups will determine his success as Home Minister and his influence in the party and the government.

By the way

He makes it a point to return home for lunch every day.


Mukesh Ambani

Mukesh Ambani, 53

Chairman and Managing Director, Reliance Industries

Why

With a personal wealth of $29 billion, he is Asia’s richest and the world\'s fourth richest person. He comfortably steered his flagship Reliance Industries, the most valued Indian company, acquired shale gas assets in the US and scored a major victory in the gas dispute case against younger brother Anil Ambani. All that is why he goes up in the list.

Power Punch

He managed to scrap the non-compete clause with brother Anil, enabling him to enter sectors like telecom and financial services.

What Next

Further acquisitions in the oil and gas segment abroad. The settlement of the gas supply case will enable him to proceed smoothly with gas allocation.

By the way

He watches up to three films a week on his home theatre system.

pranab-mukherjee

Pranab Mukherjee, 75

Union Finance Minister

Why

He slips in ranking in part because the government, of which he is such a crucial member, looks weakened. His influence inside the government is as big as it was. But there are questions now about economic management: can he control deficits, can any reform be done?

Power Punch

Barring one or two ministers, almost everyone in the Union Cabinet is mortally scared to speak openly before him, for fear of committing a faux pas. His fantastic memory and ability to recall the tiniest detail give him the authority.

What Next

The Budget, with deficit control being the prime test, and the Bengal elections. And is he the Congress’s presidential candidate for 2012?

By the way

Choice of beverage when he’s working late nights: Darjeeling tea.

source: Indian Express

Cheated Visarev Investors Form Association in Manipur

Visarev is A SCAM

fake

Imphal, Apr 19 :
Investors cheated by several fraud investment companies based abroad today assembled to chalk out a strategy to ban the entry of companies which siphoned off crores of rupees from Manipur in recent times.

The move followed after the latest company named Visarev which claimed to be based in Malaysia vanished after cheating crores of rupees from gullible investors of Manipur.

“We formed an association called Visarev Investors’ Association in a meeting today. A core committee was also constituted to spearhead our struggle,” one of the investors, A. Chaoba, a resident of Imphal who is well aware of how the investors operated, said.

The first line of action of the association is to convene a meeting in Imphal city soon to seek public opinion on how to deal with the fraud companies and prevent entry of such companies in Manipur in the future.

The association is also planning to highlight the issue before the government authorities by submitting representations.

According to the cheated investors, the companies placed local agents in Imphal, collected money from gullible rich people through the agents by promising 100 per cent interest of the amount invested within 10 months or one year and then vanished after collecting crores.

The latest company to dupe the people of the state is Visarev. Earlier such companies called Jitnex, Forex, Travel Ventures International (TVI) and Global Wing Index disappeared after collecting hefty amounts. All claimed to be based abroad.

An investor would recruit a new investor and got some percentage of the invested money. The second in the line would recruit more and got some amount.

Visarev reportedly cheated about 1,500 people, including senior government officials, politicians, contractors and even poor people.

They lured investors by promising 100 per cent interest of the amount invested. The amounts invested ranged from Rs 5,000 to some lakhs.

“I spent Rs 25,000 to TVI. I paid the money after mortgaging my wife’s jewellery. I was promised 100 per cent interest in one year. I never got any money. My wife is still furious,” K.M. Singh, a resident of Imphal East, said.

The investors initially got some monthly money in cash through the local network of people in a chain system. After the initial payments money would stop coming, Singh said. Chaoba said the fraud companies recruited local agents through Internet. Police sources said so far no complaint was received from any individuals. As a result, no one has been arrested.

“We are aware of the problem. We are working on checking this system. Otherwise, it could become a serious law and order problem if any one of the cheated investors start resorting to violence against those who led them to the fraud investment,” a senior official said.

The newly formed association is expected to create awareness among the people to stop this practice.

“We will also consult experts on how to get back our money. We do not know what to do. The most painful part is the way we are cheated,” another investor from Imphal said.

18 April 2011

Mizoram Population Bloats in Ration Cards

mizoram population

Aizawl, Apr 18
: The Comptroller and Auditor General of India has voiced concern the excess number of family ration cards (FRCs) in Mizoram.

The CAG, in its report for the year ended March 31, 2010, stated that the state’s food, civil supplies and consumer affairs issued excess ration cards ranging between 66,746 to 1,23,570 during 2007-2010.

As a result, Mizoram had an excess number of population ranging between 1,07,708 to 3,70,414 during the period.

According to the report, the department issued 315838 ration cards against the projected 249092 number of households in 2009-2010. The excess population, therefore, came to 370414 against the projected population of 1126067.

In 2007-2008, 311203 ration cards were issued against the projected 187633, making an excess population of 107708.

Even though the projected number of households remained the same in 2008-2009, the ration cards came down to 305997.

However, the population according the FRCs jumped to 1552009 in 2008-2009.

The excess of ration cards came down to 66746 in 209-2010 from 118364 in 2008-2009 and that of population to 370414 from 529637.

Whereas the Mizoram’s population, according to the FRCs issued in 2009-2010, was 1496418, the actual population as per the Census 2011 stands at 10,91,014.

The food, civil supplies and consumer affairs director K Riachho had said recently that they would soon embark on the task of correcting the state’s family ration cards.

Dogs Destined For Dinner Table Rescued

Dogs destined for Chinese dinner table rescued by activists

CHINA-ANIMAL-DOGS

The truck carrying hundreds of dogs, many of them stolen, was stopped by animal-rights activists on route to restaurants / AFP

CHINA-ANIMAL-DOGS

A Chinese animal lover consoles one of the rescued dogs

Beijing, Apr 18 : Hundreds of dogs being trucked to Chinese restaurants were spared a culinary fate after about 200 animal lovers mobilised to stop them ending up on dinner tables, state-run media said today.

A truck crammed with the dogs was forced to stop Friday on a highway in eastern Beijing by a motorist who swerved his car in front of the truck and then used his microblog to alert animal-rights activists, reports said.

The dogs, many apparently stolen from their owners, were being transported from the central Chinese province of Henan to restaurants in Jilin province in the northeast, the China Daily said. It said 430 dogs were rescued, while the Global Times put the number at 520.

Eventually, about 200 animal lovers and activists gathered around the truck in eastern Beijing and after a 15-hour stand-off that jammed traffic the dogs were freed early Saturday when an animal-protection group purchased them for 115,000 yuan ($A16,699), the Global Times said.

The interception of the dogs was the latest bold action by pet-lovers in China, where growing awareness of animal rights is colliding with centuries-old culinary practices.

There have been regular reports in recent years of citizens attempting to block trucks carrying hundreds or even thousands of cats to meat markets in southern China, where cat meat is particularly popular.

The China Daily quoted activists saying many of the dogs still had collars with bells and name tags, indicating they had been stolen from their owners and that the trucking company transported a load of dogs to Jilin each week.

The consumption of dog and cat meat, both of which are believed to promote bodily warmth and are thus popular in winter, remains widespread in China despite a surge in popularity as pets.

However, earlier press reports have said authorities were looking into drafting a law that could outlaw the practice.

The reports on the dog rescue suggested the truck company was unlikely to face legal action as it had all the necessary permits to transport the animals.

The healthy dogs were to be made available for adoption in one month while the sick ones, suffering variously from dehydration and infectious diseases, were sent to pet hospitals in Beijing.

Bestselling Book Doesn't Have Much in it

How Shed Simove wrote a bestseller with just a title and 200 blank pages

By Helen Davidson

Reading

Author Shed Simove released a 200-page best-seller What Every Man Thinks About Apart from Sex.

  • Author found success with blank book 
  • Marketing campaign turned it into bestseller 
  • Rejected for publication by Hugh Hefner 

Shed Simove has published three books in his lifetime, but it wasn't until his third that he really found success, reaching number 44 on Amazon's bestseller list.

The book: What Every Man Thinks About Apart from Sex.

The punchline: Every one of the 200 pages inside was blank.

In a blog on RealBusiness.co.uk, Simove shares his secret for making publishing history; It was the first time since records began that a blank book made it on to a top 50 bestsellers' list anywhere.

So how did he do it?

When his first two books, one of which took seven years to write and publish, bombed commercially, Simove decided to take a different tack.

Combining what he loved doing - writing, with what he was successful at - making novelty toys, Simove set to work.

"Once my mind had decided on a book that was a joke, I knew my new book had to be blank inside," he says.

"I settled on the title What Every Man Thinks About Apart From Sex."

Simove rang the publisher of his previous book, which peaked at 35,000 on the charts, about printing his new work. The publisher refused to even meet with him.

He also sent it to Playboy, but received what he calls the "the best rejection letter I've ever been sent" from Hugh Hefner.

Simove decided to take a risk and self-publish his novelty book, and in just over a week the book was designed, printed and ready to ship. There was just one problem.

"What was missing was that out of the six billion people on the planet, only about seven of them knew about my book. Two of those were my parents, one was the printer and one was my cleaner."

Harnessing the viral potential of sites such as Facebook, Twitter and YouTube, Simove, with the help of a PR agency, promoted What Every Man Thinks About Apart From Sex every way he could think of.

The PR agency even created a Facebook campaign to knock Jamie Oliver off the Bestsellers' list, but this was thwarted by angry fans of the Naked Chef.

It didn't matter. Within days TV, press and radio were all over the book. It was a sensation.

Sales overtook his previous book, Ideas Man in just six days. What Every Man Thinks About Apart From Sex was even available as an e-book.

Then he got an email. "Shed! Your book is number 44 on Amazon... Congratulations!" 

Simove acknowledges his idea isn't new. A blank book from the 1970s, Everything Men Know About Women is still for sale today, but never did as well. Simove attributes this to his marketing strategy.

He says his experience has lessons for everyone.

" It shows that if you have a clear idea, you deliver it well, and then shout about it loudly (and with the right tools), you can make anything happen - you could even get a blank book to the top of the bestseller charts."

If Hugh Hefner Dated Women His Own Age

The ultimate bachelor just celebrated his 85th birthday.What if he dated in his own age pool?

Hugh Hefner

The 85-year-old business mogul has been dating women in their 20s for decades. It's funny how the women he dates never age, but he still does.

We've put together some lovely leading ladies close to his age.

Sorry Hef!

Hugh's Current Lady

The famous bachelor recently celebrated his 85th birthday with a bevy of ladies in their 20s by his side.  Among them was his 24-year-old fiancĂ©, Crystal Harris.

Betty White

Even Jon Hamm can’t look away from the charming 89-year-old “Golden Girl.”



Arlene Dahl

The 1950s actress is the same age as Hugh. If he got together with her he could live vicariously through her 53-year-old son Lorenzo Lamas and the pretty young things he dates.

Doris Day

The legendary actress recently celebrated her 87th birthday. But she has the right hair color for Hugh.

June Lockhart

June, 85, is best known for playing the mother on "Lassie" in the late '50s. Who wouldn't be drawn to her warm charm?



Cloris Leachman

At 84, she recently shocked audiences with her dexterity on "Dancing with the Stars."

The Playboy mogul could learn a thing or two from her!



Lauren Bacall

The 86-year-old legendary actress was once married to Humphrey Bogart, so she knows a thing or two about taming a Hollywood bad boy.



Angela Lansbury

The 85-year-old actress makes us think of one tough cookie. If they got together she would definitely wear the pants in that relationship.



Charlotte Rae

"The Facts of Life" actress still keeps busy acting even though she's 84-years-old. So while Hef is busy ruling his empire, she could be busy on film sets.



Phyllis Diller

The comedienne, 93, is still full of spunk and could probably run circles around Hef.



Honor Blackman

The British actress was a Bond girl in "Goldfinger" in 1964.

Sounds right up Hugh's alley!

Squabbler Lets The Web Settle Your Arguments

Squabble

Next time you're fighting with your best friend over whether Minority Report or Blade Runner is the best Philip K. Dick movie adaptation, why not turn the judging over to a third party: the Internet.

Squabbler, a new site where two users can record 30-second arguments against each other, lets the web decide who's right. Now maybe you won't have to spend your Friday night fighting over whether or not you should salt the water for the beans.

What it is: Squabbler is a platform for settling disagreements the new-fashioned way. Squabble topics (or Squabblegories, as they're called) range from politics, to pets, to Facebook etiquette. Basically, anything that you might get into an argument over with your friends, co-workers and lovers that you want to get settled with a satisfying percentage point breakdown is fair game.

Mike Bender, co-founder of Squabbler, as well as the force behind popular photoblog Awkward Family Photos, attributes the birth of the site to his relationship with co-founder Matt Bijur. "He and I went to college together and we have always had these little squabbles and disagreements about everything, so there was always this feeling of, 'I wish someone else was there to tell the other person they were wrong.' Thats sort of where the idea was born."

Bender hopes that Squabbler can be not only "a place where people can debate about anything and everything from social issues to whether an air conditioner can get you sick or not" but "a debate platform that powers the web."

How it works: Setting up your Squabble is easy. Once you've found someone who disagrees with you (an arduous task, to be sure), you can submit your 30-seconds or less video to the site and the email address of the person you're Squabbling. That person will receive an email with a link to the challenger's video, and the chance to submit a video of his/her own.

When the Squabble is up on the site, the rest of the world can vote for the side they think wins. The score is tallied up automatically next to the videos, so Squabblers can see how they're doing. Users can also set a time limit for the length of time others can weigh in, choosing from no time limit, seven days, three days, or 24 hours.

The 30-second time limit is designed to keep it quick.

"We really wanted to keep the arguments concise, keep it fun, and keep it from it getting rambling and it getting boring," said Bender. "It forces you to really think out your arguments."

The site only launched six weeks ago, but the Squabbles have been rolling in. One woman, exasperated with her boyfriend's vocation as a Captain Morgan impersonator, asked the Internet to vote on whether his dress-up counted as a real job. He countered. He lost.

Another Squabble involved two sisters, one of whom believes the other's cat is actually a squirrel. And one of the most popular Squabbles on the site features Bender's grandparents (also prominently featured on Awkward Family Photos) arguing over his grandfather's right to eat popcorn.

"They're natural Squabblers," said Bender.

Why you'd use it: Admit it: when you're arguing with someone else, you'd really just like to prove to them they're wrong. Now you can, or at least, prove that most other people think they're wrong.

But Bender's hopes for Squabble are more ambitious than just settling cantankerous disputes.

"Our dream is that the Squabbler platform is being used on ESPN.com, CNN.com, that basically the Squabbler play module could be embedded across the web," he said. "You could also have a situation where CNN is dynamically pulling in Squabbles, so it's almost like a Twitter feed."

Squabble also extends its fingers into the world of creative branding. They are currently involved in a campaign with Virgin America, who have created a Squabble over two competing videos intended to eventually be shown in-flight. The person leaving the most creative comment will win a free flight.

How to get it: Just visit Squabbler's website to weigh in, or post your own Squabble.

The Dark Side Of Bournville Chocolate

The eggs roll by, but life at Bournville has a darker side

A Slice of Britain: New owner Kraft won't guarantee long-term jobs, so Cadbury workers fear this is their final Easter

By Emily Dugan

Half the 80 million Easter eggs we eat are made by Cadbury. Production is more automated since the buyout

Bournville, Apr 18 : Half the 80 million Easter eggs we eat are made by Cadbury. Production is more automated since the buyout

The air is heavy with the smell of molten chocolate. A rhythmic hiss of pistons is the backdrop to a conveyor belt clattering behind a heavy, closed door. This is room U5, at the top of the Bournville factory, near Birmingham, where Cadbury churns out millions of chocolate eggs every year.

Blobs of brown semi-liquid squelch into rows of concave trays. They are tipped upside-down on a conveyer, hit with hammers, forcing out the contents. It is the last full day of production, the last ovoids rolling off the production line for Easter. Soon the line will be silent.

Somehow the shutting down of the egg line seems more significant, ominous even, than in previous years. Since the processed-cheese conglomerate Kraft took over Cadbury last year, Bournville's workers have been holding their breath. The American multinational has been blunt: it cannot guarantee jobs after March 2012. Its British employees fear this could be their last Easter at the chocolate firm for whom many have worked all their lives.

Their boss now is Irene Rosenfeld, who has little in common with the benevolent Quaker George Cadbury, who opened Bournville – the factory and its surrounding houses for workers – in 1879. Rosenfeld's approach to business is more straightforward: the iron-fisted CEO of Kraft got a 40 per cent pay rise last year for pulling off one of the most aggressive takeovers in British history.

One of the workers she acquired, Victor Fulford, 53, keeps his eye on the flowing machinery. After 36 years at Cadbury he's acutely aware of the change his new boss has brought.

"It's been a busy year. We just hope the sales are alright, but we never know. There's more pressure on us now to get more eggs out. They want everything to get faster and faster. They've got six robots now where we used to have six people, and they have one person running it."

British chocolate lovers eat 80 million Easter eggs every year; around half of these are made by Cadbury. The company's normal share of the chocolate market – less than a third – soars to 50 per cent at Easter.

The annual surge in production meant Cadbury had to ask for extra effort from its workers. The arrival of Kraft has pushed them further still.

Carole Green, 60, looks flustered as she stacks yellow boxes for the eggs. "We've had a few stops and starts with machines playing up today. When I first started here, after I left school, it was a very different place to work. There wasn't so much pressure. There's a lot of pressure at the moment. Then, this room was full of women doing it by hand, so that's changed. It's a mad job now."

Kraft boasts that Carole and Victor work on "the most efficient Easter egg line in the world". But at a price.

Relentless lines of shiny purple-wrapped eggs climb a conveyor then whizz off along a high track to the other side of the room for packing, while robotic arms place chocolate shells on top of one another at dizzying speed.

These are the large shell eggs which will be packaged with bags of mini eggs. For years the bags of small, individually wrapped treats were made at the factory in Somerdale near Bristol. But after the Kraft takeover it was closed amid fury last year. Now the mini eggs are shipped in from Poland.

Wayne Hunt, 41, a heavy-set man who looks out of place crammed between his hairnet and a small stool, is throwing purple eggs into crates. Until recently he worked in the warehouse at Somerdale. He has been transferred. "I started my job on the lorries," he says. "I think if I did this for too long I'd go mad. I'm sick of seeing eggs now. They're everywhere. I don't think I'll eat any now. My kids might, but I'd rather not.

"I've been here for three months: I just moved from Somerdale, where I worked for 15 years, and I'm in the process of selling my house and moving. As an employer, Cadbury's were very good, excellent. As for Kraft, I don't know. We'll soon find out."

Outside, away from the machines, are relentless reminders of George Cadbury's attempt to create the ideal living and working environment. The idyllic surroundings are a world away from the factory's relentless robots and apprehensive staff.

Gary Davies, 54, leans against the factory wall having a cigarette. "I was 16 when I started here. Not a lot has changed yet; it's what happens in March that people are worried about."

"Yeah, it's job security that's the big concern," chips in Roger Griffin, 44. The men both work on the production line producing Roses and they fear the future. "Cadbury used to look after family but they don't do that now. Now it's all about temps."

Like many, the men feel loyal to the old Cadbury: to the idea that, while they worked for a firm, they were part of a family. They miss a sense of unity and history and they don't care much if their new, American masters know it. Stubbing out his cigarette, Griffin manages to both mutter yet speak out for all: "Kraft can't gag us."

Source: independent