Sinlung /
21 January 2015

DoNER To Launch ‘Make in Northeast’ Brand

New Delhi, Jan 21 : Taking a cue from Prime Minister Narendra Modi’s pet theme, the Ministry of DoNER has decided to launch a ‘Make in North-east’ campaign, while plans have been finalised to appoint a brand ambassador for the north eastern region.

Union Minister of State for Development of North Eastern Region (DoNER) Dr Jitendra Singh today announced the ‘Make in North-east’ initiative beginning with a comprehensive tourism plan for the region.

He also announced the decision to appoint a brand ambassador who, he said, could personify the heritage and identity of the Northeast and at the same time, inspire the rest of the countrymen to “look east” and “act east”.

Chairing a joint meeting of senior officers of the Ministry of DoNER and the Union Ministry of Tourism, Dr Singh said the ‘Make in North-east’ initiative, inspired by the ‘Make in India’ concept, will in the long run seek to promote exclusive North-east expertise in areas like tea processing, organic farming, food processing, exploitation of wind power through wind mills, Ayush and wellness therapies like spas among others.

A detailed brochure for investors will also be prepared and released across the country to encourage investment in the North-east, the Minister added.

In order to develop the North-east as a destination for investors, holiday seekers and tourists, mega circuit and mega destination projects of the Tourism Ministry in the area will also be pursued.

Revealing his future plans, Dr Singh said his Ministry will soon organise an event in Mumbai for interaction with representatives of the film industry in order to create awareness about the vast potential for location shooting in North-east, which can be done with much greater ease and cost effectiveness without travelling abroad.

It was strange, he observed, that the only filmmaker from Mumbai who had, with commitment, focused on depicting the North-east through cinema was the Late Dev Anand.

One of the important objectives of the ‘Make in North-east’ initiative, will be not only to generate revenue for the region, but also to create job opportunities to prevent the exodus of youths from the region to the rest of the country, which is presently taking place, Dr Singh said.

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