Young high fliers in India’s technology capital Bangalore are so proud to work for Western technology firms such as Microsoft and IBM that they are having their logos tattooed on their bodies.
Tattoo artists in the city have reported an increase in the numbers of men asking for "brand tattoos" to celebrate the high status that comes with a job at one of the world’s top technology companies.
The permanent "branding" of their bodies with their boss’s logo is not seen as a symbol of slavery or eternal submission but as a symbol of triumph to commemorate landing a highly coveted job.
And despite the fact that many move on to other jobs, they keep the tattoos, according to the city’s leading artists.
“Its called Brand tattooing. Mostly people from IT companies like IBM, Apple, Microsoft and Oracle have got their company logos tattooed on their bodies.
"Its like the first love, like a symbol of success for them. Most of them have started their careers with these companies and want to keep their logos as a memento.
"Such tattoos can land us in a legal soup. Since they are copyrighted logos, they may attract legal suits against the inscriber,” said Giresh Bramhanayapura of Bramha Tattoo Studio
Pradeep Menon of the "Dark Arts" tattoo studio said owners of small businesses have also been asking for their companies’ names to be etched forever on their skin. “Not only employees of IT companies but owners of small enterprises get their company logos tattooed on their bodies."
Inking and coloring them is not straightforward, however simple the design. “We have to consider many things including the tone of the skin. Indians have generally dark colored skin and getting a perfect logo is a bit difficult,” he added.