Sinlung /
21 January 2013

Branding Northeast India as the 'Paradise Unexplored'

(The brand entity of "Paradise…)

Guwahati, Jan 21 : Union tourism ministry has started promoting Northeast India in big way. The brand entity of " Paradise Unexplored" designed for Northeast India is marketed in international arena.

To market the eight states of Northeast India and neighbouring West Bengal the ministry along with tourism departments of the respective states has organised first time ever, three day long.

The Ministry has set a target of increasing the share of India in world tourist arrivals from present 0.6 per cent to one per cent in the next five years.

Union Minister of state for Tourism (Independent Charge) K Chiranjeevi who was in Guwahati on Saturday said, "India has emerged as a leading tourist destination with all its varied attractions and arrival of foreign tourists have been increasing, but we need to accelerate the rate of its growth."

The Centre has invested Rs 560 crore for developing tourism in the North-East during the 11th plan period. The minister said,"

We have identified hotel management projects in these states and the unused airports and helipads will be made operational soon to promote tourism".


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