There are a great number of people worldwide who are unhappy with their local TV coverage of the London Olympics. We can blame this on exclusive TV rights deals and programming based on the supposed popularity of sports or personalities. What it means though, is that there are lots of people who would just like to see live coverage of as many sports as possible, such as what the BBC is offering via iPlayer.
People are keen to actually see the sports they are interested in, watch footage of all countries who compete and not just their own, and to see these competitions before breaking news spoils the surprise of who won. It sounds simple, but this just isn’t being served up by many of the TV networks with exclusive rights to the Olympics and that is ruining the Olympics for a lot of viewers.
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