In the aftermath of the Colorado Batman movie massacre, in which 12 people were shot dead and 58 wounded, Americans are worried about street safety and the local media cycle is moving on to reassuring practical themes.
"How to survive a shooting", is the name of an interview running on Fox News, in which presenter Megyn Kelly speaks with a former US Navy SEAL and sniper Brandon Webb about the survival tips he suggests for ordinary people.
His first tip? That people carry a small high-powered torch capable of temporarily blinding an assailant, for long enough to get away.
He also recommends people run - "a moving target is hard to hit" - and have a plan. "Don't just close your eyes and hope," he says.
Before she introduces him, Kelly notes that guns are not allowed in movie theatres. “So what could you do to protect yourself if, God forbid, you find yourself in a similar situation?”
Webb is author of The Red Circle, My Life in the Navy SEAL Sniper Corps and How I trained America’s Deadliest Marksmen. He has made several TV appearances and writes a self-titled blog on Guns, Gear, Planes, & Politics.
“It’s the frequency of these active shooter scenarios. I just didn’t want to let these people die in vain… ” Webb tells Kelly. “Let’s learn from this for the future”.
In the Fox News segment Webb notes that it can take a long time for authorities and help to arrive.