"We expect the car market to grow by at least 10 per cent nationally this fiscal. Similarly, we are also expecting a similar jump in our sales including in the north eastern states," MSI Chief General Manager (Parts & Accessories) Amitava Roy said.
He was speaking on the sidelines of the launch of the company's multi-purpose vehicle 'Ertiga' here. The company had sold over 36,000 units of its various models in the north eastern states in 2011-12. Its compact car 'Alto' contributed to over 40 per cent of the total sales.
"We are also looking at ramping up our dealership network in the region along with rest of India," Roy said without quoting any figures. MSI currently has 19 retail outlets and 12 e-outlets in the North East.
Roy said MSI expected the Ertega to perform well in Assam and the north eastern region. MSI formally made its foray into the multi-purpose vehicle segment with the launch of Ertiga at an introductory price of up to Rs 8.81 lakh (ex-showroom Guwahati). The car would be available in both petrol and diesel variants.
"This is a family vehicle but for multiple purposes and we are tyring to create a new segment with the Ertiga," Roy said. The Ertiga will be in the same MPV segment as Toyota's 'Innova' and Mahindra & Mahindra's 'Xylo'.