Sinlung /
11 February 2011

Say it Digitally on Valentine's Day

By Akshaya Deva


For the first time ever, florists at the International Flower Auction Bangalore Ltd are introducing real red roses with digitally printed love messages on the petals

Want to gift someone you love something unique this Valentine's Day? Well, there certainly is a novel option you can choose. Florists in Bangalore have introduced real red roses with love messages digitally printed on the petals.

Mushy messages such as 'I love you' and 'Be mine' -- or what ever you may fancy can be printed within a minute. And, an added incentive is that you get to choose colours like gold, yellow or white lettering on your roses.


Now that's something new: These roses will be sold at the outlet on
February 13 and 14 between 9 am and 6 pm

Varieties of roses that will be used are the Grand Gala, First Red, Upper Class and Happy Hour. These custom-lettered roses can be bought at the International Flower Auction Bangalore Ltd (IFAB) near the Hebbal Flyover.

The normal long stemmed rose, decorated with assorted foliage would be available anywhere between Rs 15 and Rs 20, while digital printed roses would cost between Rs 25 and Rs 50, and can also be ordered in bulk quantities. These roses will be sold at the outlet on February 13 and 14 between 9 am and 6 pm.

"Roses are exchanged as a symbol of love and affection, and for the first time we are introducing this concept to promote flower growers and to encourage entrepreneurship in the trade," said G K Vasanth Kumar, additional secretary, Food Processing and Harvesting Technology, GOK and MD, IFAB.

50 lakh Roses exported for V-day

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