Sinlung /
23 December 2010

It's Here: Mahindra's New Jeep ‘Thar’

Mahindra & Mahindra has announced the launch of 4X4 off-roader the Thar CRDe

It's here: Mahindra's new Jeep

Thar CRDe 4x4 BS IV variant priced at Rs 5.99 lakh (ex-showroom Delhi) and Thar DI BS III variant priced at Rs 4.47 lakh (ex-showroom Jaipur).

The Thar will be launched in Delhi, Chandigarh, Bangalore, Mangalore and Jaipur by December-end and the rest of India by January 2011, M&M Chief Executive (Automotive Division) Rajesh Jejurikar said.

The Thar aims to play a significant role in shaping the lifestyle vehicle segment both in urban and rural India.

"Having realised the potential of this emerging segment of off-road enthusiasts and lifestyle seekers, we have launched the Thar in India. The Thar is an extension of our legacy and what Mahindra stands for," Jejurikar said.

The much awaited 4x4 off-roader is being launched in India and is targeted at the off-roading enthusiasts, retro look seekers & people wanting to make a unique style statement.

A long time coming!

The company has spent Rs 5 crore for development of the Thar and it will be distributed through 200 outlets across the country, Jejurikar said.

Consumers today are looking for a different lifestyle, as they seek adventure and a fun experience which the Thar will offer. With the retro look back in vogue, the Thar is all set to chart a new terrain in the Indian automobile industry.

"The Thar is a manual 4x4 machine coupled with a powerful CRDe engine 77 kw (105 BHP) & drive by wire technology which is capable of providing it variable speeds and acceleration.

To handle this excess power, THAR CRDe's tough rigid ladder frame chassis has been optimised to enable crisp handling.

Modern suspension layout of IFS and abuse resistant rear leaf springs delivers a great balance between ride and handling," M&M Chief Executive (TPDS) Rajan Wadhera said.

The Thar is also available with a DI engine as a base variant. The Thar DI will be positioned as a lifestyle vehicle for the rural market with both two and four wheel drive options.

Tech Specs

Engine: NEF CRDe Turbocharged Intercooled, BS IV
Capacity: 2498 CC
Bore x Stroke: 94 x 90 mm
Power: 77.23 kW
Torque: 247 Nm @ 1800-2000 rpm

Tech Specs

Transmission: 5 Speed - Manual
Transfer case (4WD only): Borg Warner - Manual Shift, 2-Speed gear reduction - HIGH 1.0:1, LOW 2.48:1

Minimum turning radius: 5.25 m

Wheelbase: 2430 mm

Tech Specs

Suspension: Independent Front Suspension with Torsion & Stabiliser Bar, Semi elliptical leaf springs with tension sides shot penned

Ground clearance: 200 mm
Approach angle: 46º
Departure angle: 30º

Tech Specs

Tyres: P 235/70 R 16 Tubeless Tyres
Wheels: 6.5 J X 16 Inches (40.64 cms)

Fuel tank capacity: 60 Litres

Seating Capacity: 7 Seater

Technology

- Advanced CRDe engine measures every bit of fuel and combines performance with economy without polluting environment
- Drive by wire technology aids in quicker and controlled throttle response
- LSPV brakes aids in preventing wheel lock up and loss of control

Style

- Classic looking MM540 body with Jeep's lineage and grill
- Unmistakable Jeep identity to the vehicle makes it special and good looking
- Tough steel body for extended durability

Safety

- Powerful 9 inch booster with disc brakes in front and drum in rear
- 4wd high / low ratio for superior all weather and terrain traction

Comfort & Convenience

- Independent front suspension for outstanding ride and handling
- Integral power steering with car-like turning radius of 5.25 m
- Compact dimension of a small car for easy parking
- Removable top for wind-in-the-hair experience

Off road ability

- Comes with BorgWarner 4wd system as standard fitment
- 2.48 ratio low range gearbox to tackle toughest situations and loads
- High approach and departure angles to climb over impossible obstacles
- Long travel suspension for all time superior traction

Source: India Syndicate
Photos: Mahindra

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