Trendy fashion company Diesel has had two adverts BANNED for showing images likely to cause "serious offence" to adults.
The second poster shows a woman baring her breasts to a security camera.
Both of the provocative posters used the slogan: "Smart may have the brains, but stupid has the balls. Be stupid. Diesel."
The Advertising Standards Authority said 33 people complained that the ads were unsuitable for children, offensive and condoned or encouraged anti-social behaviour. 
Offensive ... Diesel poster showing woman taking intimate pic of herself has been banned
Defending the campaign, Diesel said the posters "portrayed a very strong and unexpected image of femininity", adding that the security camera image "tackled society's pre-occupation with 24/7 camera surveillance".
The ASA said the two banned ads contained sexual undertones and appeared in an untargeted medium likely to be seen by children, ruling that they breached rules covering responsible advertising and decency.
It added both images were "likely to cause serious offence to many adults".
The watchdog said: "We were further concerned that the images of young women photographing their genitalia and exposing their breasts to a camera in a public place were unsuitable to be displayed on posters, an untargeted medium that was likely to be seen by children, because of the overt sexualisation involved in the depicted acts."
It ruled that the ads should not appear again in poster form. 
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