Sinlung /
05 April 2010

Assam Trade Opens Office in Bangkok

Bangkok, Apr 5 : Thai investors with an interest in northeastern India can now gain assistance from an office in Bangkok.

Anusorn: Office will make trade easier

India's state of Assam - which has promoted itself through various trade exhibitions in Thailand - last week opened the first overseas office of the Industries and Trade Fair Association of Assam (ITFAA) in Bangkok, The Telegraph reported.

The ITFAA office is intended as a meeting point for businesses from both countries to build cultural and trade links with Thailand, and to promote the Indian government's "Look East" policy.

A memorandum of understanding for the project has been signed with the Thai Chamber of Commerce.

"Now the people of Thailand will not have to depend on Mumbai or Kolkata to get information about the Northeast [India]," said Anusorn Muttaraid, chairman of the Thailand-India Business Council and also the executive director of SET-listed Delta Electronics Plc, which has investments in India.

The Indian ambassador to Thailand, Pinak Ranjan Chakravarty, said the office would help entrepreneurs from northeast India to establish business relationships with Thailand.

The agreement was signed by Mr Anusorn and Rajesh Das, vice-president of the trade fair association.

Mr Das said the agreement was expected to change the face of northeastern India and to bring the region much closer to Southeast Asia.

Under the agreement, the fair association and Thai Chamber of Commerce will identify trade opportunities and pursue them to build business-to-business contacts through trade delegations, he added.

"One of the important components is to help the artisans of the Northeast get access to knowledge about the latest styles and designs used in Thailand and currently in demand in global markets," said Mr Das.

"Such collaborations in the handicraft and handloom sector will be a big boost for the region's artisans and enable them to catch the global market."

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